Homemade
Tourism
When speaking of welcoming foreigners, Argentina
has become a real enthusiast for the last two years.
New trends are towards small comprehensive tourism
undertakings offering whatever the customers might
need during their stay in the country. Alojargentina
and Buenos Aires Rent _two companies devoted to
this kind of services_ spoke with Infobrand.
The post-devaluation period saw Argentina turned
into an economical and appealing country for travelers.
For the last two years, the country has, therefore,
specialized in everything related to tourism services.
Thus, comprehensive companies focused on providing
the customer with a customized tourism packages
have emerged.
Both Alojargentina and Buenos Aires Rent have
been set up approximately five years ago. Even
if the original idea was solely offering equipped
flats, with time, both companies have added hotels,
apart hotels, family houses and university residences
options.
They have also embraced other alternatives such
as: cellular phone and car rental, tango and Spanish
lessons, tourism packages and tours around Argentina.
In addition, they offer tourism information on
Buenos Aires, along with a city guide, city tours
and guided tours. They even supply useful data,
as Buenos Aires’ weather, exchange rates,
existent means of transportation and maps and
more.
According to Alberto Cerebrisky, President of
Buenos Aires Rent, the project began among friends.
“We wanted to make profitable certain properties
owned by acquaintances and, by creating a company,
we found the perfect solution to this”,
said the director.
For her part, Alda Laura Miccolis, Executive
Director of Alojargentina, commented: “I
began by myself, with my daughters. As time went
by, people started recommending us and the company
added other services”. She pointed out:
“we are a comprehensive travel and tourism
company. Our objective is guiding the customers
to find everything they look for in Argentina.
We accommodate foreigners in equipped flats, but
also design recreational activities”.
With respect to the new accommodation options
specifically, both companies’ representatives
revealed the secret of success: Laura Miccolis
stated that the freedom tenants enjoy by having
a place to _among other things_ invite whoever
they want, make a reception and be more comfortable
is one of the reasons why tourists choose flats.
“It’s much freer than a hotel where
times must be observed”, summarized Alojargentina’s
spokeswoman.
Cerebrisky agrees with Miccolis on the freedom
the tourist enjoys when staying elsewhere than
at a hotel, and says “flats are always cheaper
than hotels. As tourists cook their food, I’d
say they save almost half the rent value”.
Rents vary a lot according to each flat’s
facilities and the period of time they decide
to stay in the country (temporary lease agreements
may last from a minimum one week period to a maximum
six-month period). In general, one-room flats
are around 500 dollars, while, for instance, a
280-square-meter flat (about 335 square yards)
costs 2,800 pesos a month. Companies earn a percentage
from the rent previously agreed on with flat landlords.
In spite of the fact that both companies kept
said information to themselves, both Alda Miccolis
and Alberto Cerebrisky said they agree with landlords
on the amount they wish to get and thus set their
earnings and the rents.
Flats boast first class equipment and are ready
for occupation. They have air conditioning, cable
TV, a variety of electrical appliances, a telephone
line and housekeeping. In addition, they are all
located in strategic neighborhoods around the
city, such as Puerto Madero, Recoleta, Barrio
Norte, Palermo, Belgrano, Centro and Plaza San
Martín. “Even if all neighborhoods
are popular, among our 120 flats, the most sought-after
are those situated in Palermo. It is an attractive
neighborhood for tourists and it is also very
much in fashion”, indicates Alojargentina’s
Executive Director.
Another phenomenon related to tourism is foreigners
purchasing real estate in Argentina. Alojargentina’s
representative said that “tourists who come
to visit find a very interesting and appealing
country to invest on and decide to buy a flat.
Everyone likes the country very much and wants
to buy properties here: they love Buenos Aires’
buildings, architecture and cultural level”.
With this in mind, the company has opened a new
“section” devoted to buying and selling
flats for tourists. They might even want to stay
to live.
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